Replace impersonation with hate speech and confusion with violence and you have pretty much exactly what you railed against Twitter for pre-Musk. Just an fyi.
There's a distinction, though, and it's a major one IMO. Whether one is impersonating another person or company is a pretty objective standard. For example, does the name of this account incorporate the personal or company name of another account? Are they posting stuff as if they were that other account, like an account with "Eli Lilly" in its name posting about a product that the Eli Lilly corporation makes? Is the account marked as parody in the account name? Those are objective tests. Whether something is "hate speech" is far more subjective. There are many people who would say that There are only two sexes" is hate speech. There are many people who would disagree.